New York City based, Honolulu-born Lynne O'Neill produces and directs fashion shows and is also an event producer.

Her over thirty year career includes:  producing shows for New York Fashion Week, magazines and retailers; launch events with the Rolling Stones and Usher for Best Buy; fashion show consulting for CW's "Gossip Girl," Bravo's "The Fashion Show" and "Sex and the City: The Movie."  Lynne was the inspiration for the Margaret Cho character in HBO's "Sex and the City" episode, "The Real Me," and was also the fashion show consultant.

She launched and was the Executive Producer of HONOLULU Fashion Week 2014, 2015, 2016 presented by Hawaiian Airlines and produced by HONOLULU Magazine at the Hawaii Convention Center.

1989 to Present   Established Hula, Inc., a New York-based fashion show and event company

1986-1989   Established a San Francisco-based fashion show and event company

1980-1985   Macy’s San Francisco, Fashion Show Manager

1978-1980   Coordinator of Volunteers, Fine Arts Museums of San Francisco

1976   B.A. Art History, UCLA


Abigal Lorick, Andrew Fezza, Andrew Buckler, Angel Devil, Anne Klein, As Four, Atil Kutoglu, BCBGMAXAZRIA, Becca Swimwear, Behnaz Sarafpour, United Colors of Benetton (US, Canada, Caribbean, Venezuela), Benetton Sportsystem, Billy Reid, Brian Reyes, Carlos Miele, Catherine Holstein, Catherine Malandrino, Chaiken, Cia Maritima Swimwear, Concept Korea, Cynthia Steffe, Doo-Ri, Development by Erica Davies, Douglas Hannant, Douglas Hobbs, Dockers, Duckie Brown, Elie Tahari, Ellen Tracy, Erin Fetherston, Gary Graham, Gene Meyer, Gen Art, General Idea, Gottex Swimwear, Habitual, Herve Leger, Highland, Hong Kong Designers, Highland, Honor, Intimate Apparel Council, J. Lindeberg, J. Press York Street, Jackie Rogers, Jantzen/Nike Swimwear, Jeremy Scott, Jill Stuart, Joseph Abboud, Karen Walker, Lela Rose, Levi Strauss, Lilly Pulitzer, Liz Claiborne, Lorick, Luca Luca, Lycra Swimwear Show/Miaimi, Lycra Menswear Show/Las Vegas, Marithé & François Girbaud, Marissa Webb, Matsuda, Matt Nye, MAX AZRIA, Michael Jordan Brands for Nike, Michael Soheil, Michon Shur, Miguel Adrover, Mik Cire by Eric Kim, Monarchy Collection, Mondo di Marco, m.r.s., Nautica, New York Industrie/New York & Milan, Nicole Miller, Nili Lotan, ORFI, Osklen, Parke & Ronen, Perry Ellis (men/women), Perry Ellis by Duckie Brown,  Pierrot, Ports 1961, Rebecca Minkoff, Rebecca Taylor, Rock & Republic, Reebok Shoes, Rockport Shoes, Raoul, Sandy Dalal, Shay Todd, Simon Spurr, Slinky Vagabond/ Keanan Duffty, SOLD, Son Jung Wan, Stephen Sprouse, Susan Cianciolo/RUN, Swatch, Tencel, Terexov, Tim Coppens, Timo Weiland, Todd Snyder, Tommy Hilfiger, Trovata, Twinkle, Tuleh, Vena Cava, Vivienne Tam, William Reid, Willow, Y&Kei, 2(X)IST


Banana Republic, Best Buy, Bloomingdale's, Comme des Garçons, Dayton's, Hudson's, Lane Bryant, Macy’s West, Mervyn's California, R.H. Macy, Talbots, Target


Allure, Bride's, Bon Appétit, Condé Nast Sports for Women, Condé Nast Traveler, Condé Nast Publications, Details, FHM, GQ, Glamour, Gourmet, Harper’s BAZAAR, Mademoiselle, Rolling Stone, Self, The New Yorker, Vanity Fair, Vogue


Fashion Show Consultant/Technical Advisor (and inspiration) for Sex and the City/Season 4, Episode 2, The Real Me (Margaret Cho played me, Lynne, the fashion show producer)

Apprentice: Martha Stewart finale (Liz Claiborne fashion show director)

Fashion Show Consultant for Gossip Girl, Season 2, Episode 5, The Serena Also Rises

Fashion Show Consultant for Gossip Girl, Season 3, Episode 16, The Empire Strikes Jack

Fashion Show Consultant for Gossip Girl, Season 6, Episode 3, Dirty Rotten Scandals

Fashion Show Consultant for Bravo’s The Fashion Show (finalists’ fashion shows)

Fashion Show Consultant for HBO pilot, Spring/Fall

Fashion Show Consultant for ABC pilot, Americana


Sex and the City: The Movie - Directed and coordinated the fashion show scene in the movie

THE TENTS:  The New York Fashion Week Documentary – Interviewed


Lingerie Miami / Vizcaya Museum / Seven Bar Foundation

Lingerie New York / Cipriani / Seven Bar Foundation

Be EcoChic / American Museum of Natural History, Hall of Oceans

“Fashion Rocks” presented by Condé Nast Publications / Radio City Music Hall

Best Buy Launch Party for Usher’s DVD with Usher / Hollywood Roosevelt Hotel

Best Buy Launch Party for the Rolling Stones’ Four Flicks DVD with the Rolling Stones/

Capitale in NYC

Best Buy Grand Opening Events / Oahu, Hawaii (first two stores in Honolulu and Aiea)

Best Buy Holiday Event  / NYC /Press Preview of New Products

Best Buy / NYC Flagship Store Opening / Liz Claiborne Fashion Show Hosted by Tim Gunn

Elizabeth Glazer Pediatric Aids Foundation Benefit with Whoopi Goldberg / Industria SuperStudio

Vera-SaveLoveGive / Ambassadors River View, United Nations

United Colors of Benetton’s 25th Anniversary Event @ the Central Park Zoo

United Colors of Benetton-on-Tour / 5 US Cities / Condé Nast Publications / Teach for America

United Colors of Benetton / Fashion Shows in US, Canada, Caribbean, Venezuela

Target / NYC / Press Previews for Fashion Show/Events and Lauch Events for Michael Graves

Collection @ The Whitney Museum and Sonia Kashuk Makeup @ Industria SuperStudio

Target / Back-to-School Fashion Show Tour (4 US cities)

Banana Republic / NYC / Yoga Fashion Show @ Grand Central Station

Lane Bryant Fashion Shows / NYC / Anna Nicole Smith, KISS, Aretha Franklin / Roseanne Barr


In association with WHaM Communications:
Columbia Sportswear, Garden Botanika, Johnson & Johnson, Liberty Orchards, Pepsi/Mountain Dew, Muzak, Nintendo, and Westin Hotels

In association with Edelman Public Relations Worldwide/Seattle: Starbucks, Microsoft, Adidas

A short list of fashion shows/events with personal appearances by designers as Fashion Show Manager: Gianni Versace, Calvin Klein, Perry Ellis, Missoni, Nino Cerruti, Geoffrey Beene, Tommy Hilfiger, Betsey Johnson, Willi Smith, Liz Claiborne, Linda Allard for Ellen Tracy, Adrienne Vittadini, Jeffrey Banks, Ron Chereskin, and Matsuda.  And produced the Passport Fashion Shows, 1983-1985.


new york + hawaii